LOGO DESIGN

Hammer On, Logo

Hammer On was a small business that created custom, handmade guitars. The logo need to have a bit of rock n’ roll feel and capture the hand done quality.

My Role…

The client was a personal friend which made the process more informal. We met and discussed their brand and how they planned on using their logo. From that conversation I sketched some ideas (pictured below), reviewed those sketches with him to pick one design. Then I put the sketches into Illustrator and created the logo.

The Choice, Logo

The Choice is a staffing agency in DC. They wanted a logo that looked very professional, modern, and a bit feminine. They needed two versions of their logo, the larger would be used primarily on their business cards, letterhead. The smaller logo would be used on their website and any other time space was limited.

My Role…

I met with the team from The Choice to scope out what they wanted for their logo. I sketched many options, selected 4 to make into mockups in Photoshop and Illustrator, those are pictured below. I met with the team again to review and select two logos to edit. In total we had three rounds of edits to get to the final design.